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Great Interview with Alicia Lyttle!
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Hello and welcome welcome welcome to another episode of Mike Stewart dot live, the live stream podcast show where we talk everything audio and video and we just have a good time letting you guys ask questions to some of my friends and experts, and more importantly, talking about things what’s new and audio and video. You know, a lot of news has happened recently that you know, I want you guys to be aware of one of the things I’m most excited about. For those of you watching. This is an Alexa and I can say Alexa, play the mike Stewart dot Live podcast and normal normally she will
Alexa:
listen. Getting Mike Stewart live from amazon music. See, this is one thing Mike Stewart dot live pilot show. Guess Jeff herring content marketing studio maker. So anyway,
Michael Stewart
Alexa Be quiet. In fact, I’ll probably unplug you. So you so you won’t come on again. But anyway, voice command is going to be the future of search, you know, are people able to talk to you know, one of the things that came out this week was that GM is seeing a massive surge for Alexa in the dashboards of cars. So, voice controlled search, podcasting, live streaming, all of these things are very, very important. So anyway, just want to kind of give you a little update what’s going on in the audio video world podcast world live streaming world. But I am excited to have a friend of mine that I have known my gosh, I guess it’s been at least 1617 years, I met this lady. First as a customer, I actually produced a project for her. Back in the day I did the audio and recording and programming for that product. And then I spoke at a seminar for my friend Armand Morin that she attended, and that’s where we met was back in San Francisco. And that’s probably 2003 or four, I can’t even remember it’s been so long. But anyway, this is this is who we’re having today. There she is. Alicia Liddell, she is the coach to entrepreneurs that dominate their niche and build their online Empire. This lady has a define the word of candu willing to learn and then you know, exploding what she’s doing. So, enough about me, I want to bring the lovely, wonderful, talented Miss Alicia Liddell. Hey, Alicia.
Alicia Lyttle
Hi, Mike. Hi, everybody. I’m so excited to be here. Thank you so much for inviting me. Whoo.
Michael Stewart
Well, you know, I have known about live streaming and podcasting, which is an audio video strategy for years. And I just finally said, you know, this is especially when you know, you and I were involved with click seminars recently. And it made me realize, you know, I know how to do this, but I am procrastinating. And, and as we all know, procrastination will just, you know, it kills things. I actually have it around here, someone had around to it. I said, I, I want to do a podcast, I teach podcasting. And I’m not doing one on teaching, live streaming and are not doing so I made a commitment to do it. And one of the best ways to get killer content is not always be the person talking. And and that’s why I love reaching out to folks like you. So my first question for you is, how has audio and video work for you over the years with your online business? Because I remember back in the day, when you guys weren’t shooting video weren’t editing video. what all do you do in your business? Because I mean, we can sit here and say you’ve got a good quality microphone, you’ve got a windscreen, you’re doing all the things that you need to do to get good audio video, but tell me a little bit about your past.
Alicia Lyttle
Yeah, sure. So all right. I’m glad you asked that question. Tell me a little bit about your past because I want everyone on here to know that Mike, you’re listening to Mike Stewart had really been the one to introduce me and our company to the importance of quality audio and video right now I’m traveling. I’m in an Airbnb and I have my Logitech webcam with me, I have my microphone with me. I didn’t bring enough clothes for the trip. But I brought my audio and video equipment just in case there would be an opportunity to do a live like I’m doing today. So Mike was telling you about how back in the day he produced, you know, our first it was a CD product and not even knowing how to get the audio and video or a DVD or I don’t know DVD or CD we’re talking way back in the day. Mike put it all together and taught me so much over the past few years. And he’s like the coordinator at these live events and stuff that I’m on. So if you said go back to my past and talk about audio and video for a lot of us internet marketers that that pass comes with Mike Stewart. I still have this at my mom’s house. I actually had sent this to her and it’s one of those flip cams So back in the day This will age you if you know What a flip cam is you have been in internet marketing for a really long time, we had these cameras that flipped open and you would plug it into your computer flip cams. And Mike was the one who actually showed me and taught me about the flip cam and how to use it in business. So when you say Go back, go back in time, it’s going back in time and giving credit to Mike Stewart for being the one to push audio and video. Now, if I look ahead, so let’s fast forward to now, I really do understand the importance of audio and video, because of the times that we’re in right now, Mike, I have done so many live summits, I’m doing maybe four or five summits a week, when before when I was speaking on stage, it would be one a week because you have to travel to get there, you have to get on a plane to go to your destination. And then I’m tired, you spend a lot of money getting there and a lot of effort. And now speaking virtually, I’m speaking to more people from more places in the world than I ever have before. So where this has progressed, you know, speaking on stage to speaking now virtually, it’s so important to have, you know, your audio and video, right and to really be able to take advantage of the fact that people are on their computers, they’re willing to watch live streams. And this is really where the attention is that right now. So Mike, I just want to say thank you so much for the push the expertise. And we’ve come a long way from the the CDs and the flip cams, haven’t we?
Michael Stewart
Well, you know, the thing is back in that day, which has been a long time for me, um, you know, I was, I was always an audio engineer, first, I’m a musician and an audio engineer. And I was fortunate enough to meet people who were brilliant at marketing, but for some reason, you were you were brilliant, and all these other skills, but these these simple little technical skills, like what equipment to use, what microphones to use, and just raising the bar a little bit. Um, and that’s what I saw the the successful folks such as yourself, you were willing to do things you hadn’t done before and get comfortable with it, that’s where a lot of people fail, is, you know, you have always been a great presenter. And now you’re, you do an amazing job. And that’s one of the reasons that you’re so successful at it is that you look at the camera, you you have a good microphone, you took the simple little steps. And those simple little steps make the difference between being more successful or giving up. And and so that’s what I always like. So when you go back to the the days, like the very first time and the reason I brought up that product that create I, I’ll mention the name it was called Fibonacci secrets, I’ll never forget it. It was basically making a multi media CD ROM. Now me as a beginner, I had no idea what you guys were doing. But all I know is I remember being told, you know, we got to get this done, because we got a bunch of affiliates on board. And I went on board to do what? And I laugh at that. But see, that was my lack of knowledge. So in other words, we were a great company, I was one of the only audio engineers that really bridged over and made relationships that have lasted the way but the thing is, is that you guys, here’s the thing that once you talk about is that you started learning to use the tools. I mean, how many audio video related products have you built in the last 15 years?
Alicia Lyttle
Oh, Lord have mercy. What a question I don’t even know. But to think about how many products I mean, last year alone, in courses that just me and my sister created with the upsells and down cells, you know, because we will create one course. And that course we always create course in video format, whether I’m talking at the screen and showing my screen at the same time or just recording my screen, everything is always created in video format. So I think last year, it was like 27 different courses, and some of them small courses, some of them bigger courses. But the thing that we found is that when we create a course our previous clients buy that new course. So and they’re hungry for knowledge, so we have to keep creating courses to fill that hunger. And we get messages in our inbox just saying what’s the next course. And in this morning’s team meeting, we’re talking about doing a special giving our courses at 50% off or a special group of our people. And we’re talking about the last time we did this one week promo which was like everything 50% off, a lady bought seven of our courses. And when my sister called her she was like I would have bought them all but I have the other night already. So you know people it as long as you present in a way that is engaging to people and your courses there. Going to get something actionable out of it and feel smarter after they’ve taken it. The you know, your question of how many have I created? I honestly I don’t know. But well over maybe 150 200? I’m not sure. And then there’s other lessons and stuff as well, Mike. So you pull so much more out of, you know, this thing right here.
Michael Stewart
When I met you, you weren’t creating courses that I remember. Right. And now you only remember how many you’ve created, which is, which is just shows me what you know, the lesson here for everybody is that you embraced it. And you do it and you do it and you do it and you do it, you do it. And everything you do doesn’t you know, for me, I’ve done things I don’t talk about the things that nobody cared about, because who wants to hear about the courses he created that nobody cared about? I’ll tell you what, we did auction video secrets years ago, nobody cared how to shoot video for eBay and nobody there. But anyway, that’s another story for another day. But But the reason I mentioned about all of that, is that see you got equipment. Now, you’re not outsourcing the the recording and capturing of this content are you doing you’re doing that yourself?
Alicia Lyttle
I’m doing everything myself? Yes.
Michael Stewart
Are you editing yourself or outsourcing that,
Alicia Lyttle
um, I do have an editor in the Philippines that I use, but for the most part, it’s, you know, recording and and using what I have done, and I’m not doing editing at all really.
Michael Stewart
Okay, now, folks, I want you to hear this. This is a successful internet marketer whose time is very, very valuable. And they know how to run the tools to capture the content that makes them money. This is this is what I see people in my world Alicia is they’ll buy tools and never use them.
Alicia Lyttle
Right. And that’s a shame, especially when you have the tools that will grow, multiply and expand your business, you have to use them.
Michael Stewart
And there was a day that the flip cam, you can look it up. I remember when the flip cam came out. It was a it was basically about the size of a cell phone. All it would do is shoot video. And it had a little flip thing on the side that would plug it into the USB port because the biggest problem people had they couldn’t get the video off the camera. I mean I used I started teaching this when you shot with a camcorder right and and the hardest thing to do is get the video off the camcorder onto a computer. It is possible but people struggle with it the flip camera all it did was made a good video that people could get off the camera people used to ask me all the time what camera should I get in? My answer was one you can run.
Alicia Lyttle
Right?
Michael Stewart
And what I love is, you know you bought equipment, it became obsolete and then you upgraded to the next thing. What are the tools that you’re using for audio and video production in your business today? software’s Are you PC or Mac just just kind of getting a rundown of your list.
Alicia Lyttle
Yeah, so I’m Mac my sister’s PC iMac. I’m using a Logitech Bria briault webcam. Right now it’s about 200 bucks. But like my sister uses the 50 a $50 one that she just found off of Amazon. So the Logitech Brio was a 4k, although it just depends on what software you’re using if it even pulls in 4k, but I just wanted to get that one. Um, and then for a microphone, I don’t even know this is this is not an expensive one. This is a $40 one, like wow. namebrand right there. But this one I use because it packs into my purse. And I’m traveling right now. Like this at home I have a I don’t I don’t even know but it’s like a Blue Yeti mic. It’s similar to Yeti. Yeah. And I use that one at home but that stays there permanently. And you know, right now I’m on my Mac and again, I’m traveling so I just pack it up and take it with me. So I try not to overthink it at home. I do have a Canon no a Sony A seven or something like that. I’m not even sure. Sony someone.
Michael Stewart
I mean, there’s so many high end cameras, you know, that look great. I mean, you could shoot movies with them. But the truth is, you know, you’re saying Alicia, you and laurette are making money with a $50 camera.
Alicia Lyttle
Yeah, but even better than that. So I have a show on Jamaica public broadcasting TV called the digital champ printer, and I shoot most of it with my iPhone. So I bought it with my iPhone, and I shoot it and then I airdrop it to my computer I don’t even have to you know we don’t even have to plug in the phone anymore. I just airdrop it to my computer. My best performing TV commercial that I’ve that I’ve launched was filmed on my iPhone. So all my Facebook ads are filmed on my iPhone. I don’t even I don’t even take the time to do all of this when it comes to No filming on, like filming a commercial or a Facebook ad, I just go straight to the iPhone. That’s it. I don’t even have the latest version. Look, you know, not even the latest version.
Michael Stewart
I don’t either. I’ve been. I’ve been threatening to get it and it’s like I go, I don’t want to go through it. It’s working. But But yeah, I think the lesson here today is here, you’ve got a successful entrepreneur, Alicia, she’s using a webcam, a $50 microphone, a Mac or PC? Doesn’t matter. Nobody if the bank says how did you make that money with a Mac or a PC they don’t. Okay. And, and your cell phone, you have all the production tools to do some high end product creation, and high end content marketing. What we’re doing today is content marketing. I’m creating a library of content to introduce my friends to my world and let people know, you know what we’re doing. And in fact, I want to put up for the benefit of those on the podcast that can’t see this. If you can spell Alicia, la al ici, and little but with a Y Li TT le, you can find out everything you need to go visit this lady online. You need to see what else she’s doing. She’s actually got her and her sister have boss lifestyle inc.com that’s a great website, where they have a lot of the audio video productions that they’ve done. Oh, you know, over the last few years, and they’re continuing to do so you know, we’re gonna have a little break. I’d like to say we’re gonna have a little word from our sponsor, and I want to talk about the video commercials that you’re running on social media, Facebook, YouTube, and just tell me Give me a little bit of stories and background what you do that we got a lot of people watching and listening. We’re getting comments. This is my good buddy Gerry Oginski. Here’s another buddy of mine, Gary Lee. They’re all they’re all laughing about the flip cam, there’s bill after he bought a flip cam. And and in fact, I got to put it in a little plug. You know, I’m here in Nashville, Elisa these days. And next week, you guys have got to come back. And here this is going to be a music audio engineer. extravaganza show. This is my buddy Wayne moss. You just need to Google this guy. Now this is a dear friend. But he you have heard him play guitar for the last 60 years. I’m telling you there. I guarantee you. It will blow you away. I’m just gonna do a teaser Wayne’s, my guest in two weeks. It’s one on going to be thanks. Thankful by Thanksgiving show. It’s going to be a music show. It’s going to be a fun show. But a Wayne, thanks for watching. But Wayne is great. So we’ve got a lot of this is your chance, put your questions in the comment box. And we’ll get to those questions. But you know, one of the things that you just said there that really triggered something about audio and video, you said that you were producing TV commercials for Facebook? And I don’t know. Have you been doing them for YouTube as well or just Facebook? Tell me the stories. Businesses? You said you shot them with your iPhone? Sure. Performance Just tell me all about
Alicia Lyttle
Yeah, so I’ve done plenty. My best performing TV commercial video was for my virtual assistant class. So I teach people how to be a virtual assistant. The class was only $200. And then there was an upsell that was $500. But I wanted to do something different. So I ran a commercial on TV. And I literally I have in my backpack I have two tripods with me like I carry you know my equipment with me just in case I get the inspiration to do a video. So I you know, put my phone this way to use this camera, which I believe Tell me if I’m right Mike is better than the camera on this side. But is that right?
Michael Stewart
Well, the newer phones they’re equal in the old a the older phones. I think prior to the iPhone six, and I may be corrected. There was a point where the front camera was worse than was not as good as the back camera. Nowadays, both cameras are just my
Alicia Lyttle
bed. Yeah. So anyway, I put my phone on a selfie stick and I was walking I like in my videos, I like to have motion. So when I’m doing a TV commercial, or a YouTube commercial or a Facebook commercial, I try as much as possible to have some motion to keep people’s attention. So I’m usually walking, walking somewhere and then sitting down. So I was walking. And it was a 32nd commercial. It just said hi Emily see a little and it talks about the virtual assistant class and if you ever wanted to have your own business, making money online with your laptop from anywhere, check out my website and I gave my website and we sold 180 people in at $200 and I think the the TV commercial might have cost me $2,000 to run the commercial. But the thing that people loved about that commercial when they heard about it is that I recorded it from an iPhone. They’re like what did people thought it was no color correction I recorded it outside and I was walking and and the the thing that I did was I airdrop the video to my computer so I could send the TV station the file in highest quality which on your iPhone, you can record in 4k I recorded in 4k. And so even the TV station was impressed with it. So I like to tell people stop overthinking it. Every Facebook ad YouTube ad I do, I don’t hire someone to do my videos for me, I pick up my phone I grab my selfie stick is important to me, I found my selfie stick, and I start recording and it works. So a lot of people think oh, I can’t do a commercial for my my webpage or my product or my new course because I don’t have the right cameras. I don’t have the right settings. Step outside, get a selfie stick on your phone and just go my selfie stick doesn’t even it might cost $15 on Amazon. And it just has one of those clickers so I don’t have to press it. You know, go on the phone. I can just press it on the clicker. So it’s about you know, not overthinking things and really going for it and knowing that once you know that other people have shot their TV commercials on their iPhone. You know, you got this.
Michael Stewart
What now that was for one of your own products. Didn’t you do TV commercials on Facebook for local businesses? In Jamaica?
Alicia Lyttle
Yeah, we do. So we do that we still doing them then? Yeah, we’re still doing them? Yeah. So we do do that. And we just use so in for my agency in Jamaica, the number one video recording tool is a phone. Right? Again, it’s about not overthinking it. Could we use a fancier camera? Yeah, but do you know how easy it is to pop this in your pocket, head on over to the client’s office, this is for a local business and shoot their commercial right in there, right. And I always tell them, because I have staff that does it, I always tell my staff, make sure you cap capture motion move. Don’t ever record a commercial like this. And there’s no motion, right? move around a little bit, or tell the person to move around, get some motion in it. And keep it nice and short, sweet. And to the point and you got a great, a great commercial shot with your phone.
Michael Stewart
So Alright, so let me get this straight, you’re making TV commercials with your phone. And with your production equipment yourself, you’re keeping the cost down on production? How is the effectiveness of the TV ads that you run on Facebook?
Alicia Lyttle
I mean, the TV ads that I run on Facebook, and on YouTube, because I do Facebook and YouTube get amazing. So video, as you know, is so powerful, and it’s easier for me to get my message across and video than this long form something that people aren’t going to read anyway in an image. So how effective is it? Well, the great thing I love about Facebook is when you’re running a video ad on Facebook, you know people are gonna watch it, you can target the people and then you can retarget them as well based on the amount of video that they watch. So there’s all sorts of benefits to to advertising with video on Facebook and on YouTube. For example, on YouTube, I was targeting a specific group of people. And when you’re running a YouTube ad, with a video that you create on your your Facebook, I mean on your phone. For YouTube, you can target people who watch a specific video as long as that video set up for monetization, like the targeting is crazy. So how good are these videos doing? They’re doing amazingly well. And My only regret and looking back at that process, how everything is doing is that I don’t have enough ads running, I need to get more ads up. I need to I have a black friday special coming up, you know, you better believe I’m gonna put up a video about that. So it really is getting more adds up becomes the important part of video marketing. How many more videos can I get up? How much more content can I put out there right and just keep getting that content out there. Whether it’s for your own brand affiliate marketing or for clients, you know, videos where where it all comes down to being a foundational part of your your marketing plan.
Michael Stewart
Okay, so we’ve covered that you’re loving what you’re doing with your phone, you don’t need to buy another camera. You’re loving what you’re doing with your sister and yourself and creating courses with your webcam. What software Did you get comfortable with?
Alicia Lyttle
Yeah, right. Right now you’re using stream yard, that’s what I use, I use stream yard all the time. I also use a tool called one stream. So when I have a video that I want to be live, but it’s pre recorded, I use one stream to do that. And I think I’ve put a video up that’s run on 20 different platforms at one time. So I really like using one stream. I also do use zoom for my recordings. I don’t do much on zoom, other than you know record content on zoom and put it out there. I also use Camtasia which I learned about from you many many many years ago. And I use Camtasia and then my other favorite tool is loom lol So I use zoom and I use loom and that’s mostly for screencast Capture, and it has a small video of me, but those are my favorite tools for for capturing the video content.
Michael Stewart
Okay, great, great. And you know, it’s like, for instance, I have a coaching client right now who’s own Camtasia for six years and never opened it. And and that’s the lesson I’m sitting here, you’re busy, but you know How valuable is learning Camtasia? How valuable are these polls to you?
Alicia Lyttle
Well, I like the fact that if I do need something edited, or even beyond editing, sometimes I just want to lower third on the bottom to put a website just like how you have my website right there. I want to put a website on the bottom of a video that I recorded. So I just plop it in Camtasia and I know how to add my annotations, put it on the bottom and export it or if there is something I need to edit, I can do it in there. So it was really important for me to learn Camtasia and I’m not a techie person, I went to college for environmental studies like I’m a tree hugger, I am not a techie person. So I always tell people if I can figure it out, you know, trust me, you can you can figure I am not techie, but I appreciate a good tool that’s easy to use and navigate. You know
Michael Stewart
what I can tell you Alicia, I need to have you back again in the future cuz I could talk to you for all day long. And and because you’re just such a wealth of knowledge. But I want to give people a chance. We got about two or three more minutes here before we’re gonna have to wind it up. I mean, can you believe 30 minutes has flown by Wow. It’s just it’s so much fun to have you guys. I look forward to these live streams because, you know, we have this pandemic going on. You know, Susan, I don’t go anywhere we just we get up look at the computer. He goes sleep. That’s
Alicia Lyttle
where are you? She
Michael Stewart
said you’re? You’re not in Atlanta today. Where are you?
Unknown Speaker
I’m in
Alicia Lyttle
I’m trying to remember some some North event land. I’m still in Georgia, but I’m north of Atlanta. Okay.
Michael Stewart
Well, then you’re up. North Atlanta, Gainesville area, the better. Oh, well done, man. Like,
Alicia Lyttle
text you and tell you but mountains is
Michael Stewart
a nice place. We’ve had nothing but nice. Great comments. Here’s Michael Krita. My buddy in Canada saying we’re looking good. Mr. Daniel Hall. If you don’t know Dan, you need to check him out. Daniel was a guest on a previous show. Michael asks, what platform are weak us kids using a live stream? Well, let’s join stream yard.com. Yeah, it Michael is a video guy from Canada. He says great video quality. Leisha? Well, it’s just it’s just the fact that the devices keep getting better and better. So um, alright, and this is a good question for you, Alicia, is there an ideal price point for online sales?
Alicia Lyttle
That’s a really good question. It depends on your market. And if they’re, you know, if you’re driving traffic to this product via cold traffic or warm traffic, and what your goal is. So to give you an example, I released a product that was $17 on the front end. So when you bought it, just this little course, about one little thing I know how to do. And here’s a big tip, when you learn how to do something, I don’t care what it is when you learn how to do something recorded on video to teach someone, and you can either sell it as a course or put it up on YouTube to build your brand and expertise anyway. So I recorded a course sold it for $17. And it had four upsells on it. One was 3767 97 something else. And then everybody that bought that $17 course was invited on to a webinar where I sold $1,000 product. So this is you know, a funnel, I’m starting off at a low price point and then going up. But you know, last week I was on a virtual summit, and I sold a product for $1,000. And eight people bought it out of 60, I think that we’re on. So you can also have, you know, start off with higher price points. But it depends on where the traffic comes from. See, that was warm traffic, somebody was introducing me telling their audience they know like, and trust me and transferring that trust. So the price point depends on the traffic, you know, and the, the network that you’re getting introduced to the traffic through, and then what your ultimate goal of it is, sometimes it’s lead generation. So on that $17 product, I made $95,000 on my first week, and so, but I but I know what the funnel is and what my ultimate goal is. So that makes a big difference as well.
Michael Stewart
Yeah, you know, there’s so many people that I come across over the years that they don’t have, I call it a digital back end, you’ve got an amazing digital back end meaning lots of opportunities to do introductory, smaller priced or what we use call loss leader sales, making a lot of money, but you’re building a relationship. And then you know, and of course, there’s a lot of people I talk about when you say funnel sales goes right up. their head? Well, you know, we knew from years ago of hearing speakers, I mean, you and I got an amazing education traveling the world speaking and all these seminars that people paid thousands of dollars to go to. And we got to be the information because we were the presenters,
Unknown Speaker
right?
Michael Stewart
I mean, what boy was I lucky to have this? call it my even my children, Michael, my son, had he got a better college education by going to the seminars, then. Then if he had the college experience,
Alicia Lyttle
right, yeah.
Michael Stewart
So so any rate? Well, this is the last chance, folks. We’re going to be winding it up here in a second I respect. Alicia’s time. She is very busy. And I don’t expect I told her be around 30 minutes. And we’re 33 is your last chance. Vicki says and I love this stop overthinking best advice. Yeah. And, and Gary said, I don’t know about flip phones. Well, I just wanted to end it this way, since we’re not getting any more questions, but we had a really good turnout today. Thank you, Alicia for doing it. But I wanted to show everybody this. That’s what. That’s what the flip camera looked like. And there on the side was the little thing that flipped out and made it easy to get. It wasn’t the best camera in the world. But it was easy to get the dadgum video off the camera. So Lacey got any final parting thoughts you’d like to say? But thank you so much for being here. I knew this would be a great show. I didn’t even want to prepare you on anything. I just wanted it to be what it was. Two friends get together talking about things they love. And you over delivered today. It was just awesome. I know people loved it.
Alicia Lyttle
Thank you. Before I go, I just want to say, you know, thanks again, Mike. Mike really was the guy in our industry who pushed a lot of us internet marketers, product creators course content creators and speakers to really embrace video. And when I say push, Mike pushed us, Mike was like, You guys aren’t paying attention to video, you guys aren’t paying attention audio. Like he really pushed it for all of us. And a lot of you said that you got your first flip cam through Mike, which is the same for us as well. So, you know, hats off to Mike, and congratulations on the impact that you’ve made on this industry, Mike. And then my advice to you is continue to let Mike push you. And then really again, stop overthinking it. Get out your phone and record a video. A lot of people have excuses on why they can’t do it. Right. Don’t have right equipment. Don’t look good today. hair’s not done here. Not good. I mean, we can think of all of the excuses in the book, but you can’t make excuses and money. At the same time. You have to pick one.
Michael Stewart
You can’t make excuses and make money at the same time, folks, if boy. Ooh, I got chills. That was all. Well, thanks again. Be sure to go to Alicia little.com in two weeks, come back. You know, one of the things I want to leave folks is my passion is the music industry. That’s you can see there’s music all over this room. And Nashville is full of so many music people hurting right now. Alicia, just like us. You know, I remember when we used to go to events as speakers, it felt like we were rock stars going to a concert. And we were the acts Yeah. And everything was the same. I mean, people it I laugh at it. People wanted my autograph back in the day. You know, we couldn’t have dinner without somebody saying, Can I get a picture with you? Can I ask you, you know, and you and always remember, you know, you’re always treat people with respect because they just want to they just, you know, they’re hungry,
Alicia Lyttle
hungry.
Michael Stewart
You know, and and you don’t need to be a jerk to people. But I found I realized I didn’t want to be a famous celebrity. I don’t see how Elvis or Michael Jackson or the Beatles existed because you know, they couldn’t even go out to dinner. But my point I’m making about this is is that the music industry right now is not embraced the internet like they could should have 20 years ago. My why and why I live in Nashville. Is that what I did you know what you just said, I helped you guys, and you guys are off and running. And that’s awesome. But I want to help my brothers and sisters in music. And I want my brothers and sisters in music to know about Alicia little, my gosh, what she can teach you. You need to learn go check out our websites. Thank you again.
Alicia Lyttle
Thank you.
Michael Stewart
We’ll talk to you the next time bye
Unknown Speaker
bye
Transcribed by https://otter.ai